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    <loc>https://www.ireneau.com/blog/rethinking-the-canonical-design-process-diagram-and-a-call-for-beauty</loc>
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      <image:title>Blog - Rethinking the canonical design process diagram, and a call for beauty - Make it stand out</image:title>
      <image:caption>Canonical design process popularized by Stanford d.school</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/f9ecee07-ce3a-4e77-abc4-8e69c0f4c99c/3-Make-Test.webp</image:loc>
      <image:title>Blog - Rethinking the canonical design process diagram, and a call for beauty - Make it stand out</image:title>
      <image:caption>Making and learning iteratively are foundational to any creative endeavor</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/534ff9b3-fdcd-4f8e-87ca-027e74fafcbe/5-Empathize+Feel+Make+Test.webp</image:loc>
      <image:title>Blog - Rethinking the canonical design process diagram, and a call for beauty - Make it stand out</image:title>
      <image:caption>The ideal design process is a commitment to continuous making and testing, all within a container of empathizing and feeling. Heart, mind, and hand are integrated.</image:caption>
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      <image:title>Blog - Rethinking the canonical design process diagram, and a call for beauty - Make it stand out</image:title>
      <image:caption>Atomic Semi’s cheeky product development process</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/d2302417-4f3e-4fe0-9c92-203fc8882d60/2-JJG+elements.webp</image:loc>
      <image:title>Blog - Rethinking the canonical design process diagram, and a call for beauty - Make it stand out</image:title>
      <image:caption>The Elements of User Experience by Jesse James Garrett masterfully articulated how design is about more than how something looks</image:caption>
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  <url>
    <loc>https://www.ireneau.com/blog/design-and-the-self</loc>
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    <lastmod>2025-12-16</lastmod>
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      <image:title>Blog - Design and the Self - Make it stand out</image:title>
      <image:caption>Coco Chanel embodied confidence, capability, energy, focus, and engagement</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/c8efa2b7-8f89-4da8-ad86-8028d12b7b0e/5-American+Girl+dolls.webp</image:loc>
      <image:title>Blog - Design and the Self - Make it stand out</image:title>
      <image:caption>American Girl Doll experience design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/fe67dde6-3c1a-462e-b2bc-67727df37eda/14-Watches.webp</image:loc>
      <image:title>Blog - Design and the Self - Make it stand out</image:title>
      <image:caption>From left to right: Braun watch, Casio G-Shock watch, Slow watch</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/d1bab0d3-1a15-4191-8f45-6dbf77c80c89/9-Dieter+Rams+Braun.webp</image:loc>
      <image:title>Blog - Design and the Self - Make it stand out</image:title>
      <image:caption>Designed by Dieter Rams for Braun</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/ba298118-841e-4d68-bc8e-f98d1f3feb2b/18-Goldfinger.webp</image:loc>
      <image:title>Blog - Design and the Self - Make it stand out</image:title>
      <image:caption>Trellick Tower, North Kensington, designed by Erno Goldfinger</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/ada3564f-1e44-45b1-97d1-29dd0fcdb1fc/11-Stroop+test.webp</image:loc>
      <image:title>Blog - Design and the Self - Make it stand out</image:title>
      <image:caption>Stroop test</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/2dbab129-b8cc-430d-b24b-90f4114c4533/16-Wishbone+chair.webp</image:loc>
      <image:title>Blog - Design and the Self - Make it stand out</image:title>
      <image:caption>Wishbone chair</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/454b739b-5522-4183-8d7f-e52c6ce8e528/1-airplane+seats.webp</image:loc>
      <image:title>Blog - Design and the Self - Make it stand out</image:title>
      <image:caption>Airplane seats distort our posture</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/4a6810c5-9007-4350-ba95-431b6a6241cc/13-Chanel+exhibit.webp</image:loc>
      <image:title>Blog - Design and the Self - Make it stand out</image:title>
      <image:caption>Image from 30smagazine.com, “The Chanel Legend” exhibit</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/22b966ee-24f0-442e-b834-51c130912704/6-Design+thinking+process.webp</image:loc>
      <image:title>Blog - Design and the Self - Make it stand out</image:title>
      <image:caption>The design thinking process</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Design and the Self - Make it stand out</image:title>
      <image:caption>Women’s fashion in the early 1900s</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/d7d03703-69ae-4ed2-adf6-a1dd140d5506/17-Worship.webp</image:loc>
      <image:title>Blog - Design and the Self - Make it stand out</image:title>
      <image:caption>Clockwise from top left: Eldridge Street Synagogue, New York; St. Luke’s Episcopal Church, Cahaba, Alabama; Sagrada Familia, Barcelona, Spain; Sheikh Zayed Grand Mosque, Abu Dhabi, UAE</image:caption>
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    <image:image>
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      <image:title>Blog - Design and the Self - Make it stand out</image:title>
      <image:caption>Rams’ designs were an inspiration to Apple</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/981ee433-45f0-4616-adf3-6bd9b4583b06/12-white+coat.webp</image:loc>
      <image:title>Blog - Design and the Self - Make it stand out</image:title>
      <image:caption>White lab coat, or a painter’s coat?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/6472939b-c278-469c-abc0-aabac9b2347e/15-Eames+lounge+chair.webp</image:loc>
      <image:title>Blog - Design and the Self - Make it stand out</image:title>
      <image:caption>Eames lounge chair</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/0ea2a7da-761d-4c90-a510-20b67204575c/21-Make+Become.webp</image:loc>
      <image:title>Blog - Design and the Self - Make it stand out</image:title>
      <image:caption>What we become, so we make. What we make and consume, is what we become.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/be80dfde-fee9-4ac7-9c5f-aa75426e88ba/4-car+logos.webp</image:loc>
      <image:title>Blog - Design and the Self - Make it stand out</image:title>
      <image:caption>Brands offer emotional appeal to us when they consistently deliver a great experience</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/c55aef9f-ec3d-48c6-ba7c-1decdcbb33d5/3-cars.webp</image:loc>
      <image:title>Blog - Design and the Self - Make it stand out</image:title>
      <image:caption>Design determines whether a car is perceived to be fast, or expensive, or muscley</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/341ee19d-42ca-4cca-b6b5-83df8b33c698/19-Nutanix.webp</image:loc>
      <image:title>Blog - Design and the Self - Make it stand out</image:title>
      <image:caption>Nutanix UI: on the left is the interface for customer support and the prominent button to escalate a case; on the right is one-click upgrade</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/aaaa793a-d701-4e1d-b625-2bb5ccffb8fd/20-Nutanix+twitter.webp</image:loc>
      <image:title>Blog - Design and the Self - Make it stand out</image:title>
      <image:caption>The reaction on Twitter following the one-click rollout reflects how much Nutanix users feel cared for and the extent to which their jobs are made easier thanks to their frictionless experience</image:caption>
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  <url>
    <loc>https://www.ireneau.com/blog/the-architecture-of-creative-collaboration</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/c964a3d6-aa22-40fb-9023-2947648ea3c6/Material.jpg</image:loc>
      <image:title>Blog - The Architecture of Creative Collaboration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/f4182943-1a97-4c06-b6bf-3fc6b5e9e247/Google+2006+vs+2017.jpg</image:loc>
      <image:title>Blog - The Architecture of Creative Collaboration - Make it stand out</image:title>
      <image:caption>In contrast, by 2017 Google across all products became consistent and cleaner</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/e9a04670-3c25-4059-9150-a62c358a7a1a/Allocation+2.jpg</image:loc>
      <image:title>Blog - The Architecture of Creative Collaboration - Make it stand out</image:title>
      <image:caption>Working on fewer projects really well sets up designers for success and leads to better outcomes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/4c9ff9f8-5b24-4424-9789-896541e3cb1a/low+fi+sketch.jpg</image:loc>
      <image:title>Blog - The Architecture of Creative Collaboration - Make it stand out</image:title>
      <image:caption>…they may choose to show a hand drawn sketch to manage client expectations and keep the conversation focused on what is needed at the time</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/5953dbc3-5368-47c2-af9a-0207f24fddc6/Doodle.jpg</image:loc>
      <image:title>Blog - The Architecture of Creative Collaboration - Make it stand out</image:title>
      <image:caption>Doodles on the home page offer a chance to introduce delight in the design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/1fcde261-db94-497c-86d7-2ac04cafd714/deck.png</image:loc>
      <image:title>Blog - The Architecture of Creative Collaboration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/038f92f9-bea5-420c-9bde-d3d4c6d4889a/Water+closets.jpg</image:loc>
      <image:title>Blog - The Architecture of Creative Collaboration - Make it stand out</image:title>
      <image:caption>Cabinets in each water closet represent an anticipation of needs before the stakeholder is even aware of them</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/0ab405f9-d40e-483a-8f71-864fe2c4e616/Allocation1.jpg</image:loc>
      <image:title>Blog - The Architecture of Creative Collaboration - Make it stand out</image:title>
      <image:caption>Spreading designers thinly across multiple projects seems to satisfy stakeholders because they think they have what they need, but inevitably leads to mediocre design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/2d3036c5-b582-486c-af92-eab6c353ca95/loft.jpg</image:loc>
      <image:title>Blog - The Architecture of Creative Collaboration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/795b4ce6-0eed-4ada-8dca-2ef39fb0660a/Design+alternatives.jpg</image:loc>
      <image:title>Blog - The Architecture of Creative Collaboration - Make it stand out</image:title>
      <image:caption>Showing multiple alternatives helps stakeholders better understand tradeoffs and clarify their priorities</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/af5c4026-c7c7-4ee7-9ba4-8cbc6b364c79/prototype+art.jpg</image:loc>
      <image:title>Blog - The Architecture of Creative Collaboration - Make it stand out</image:title>
      <image:caption>A printout of a lighted art piece was hung to inform where the electrical outlet should be installed</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/3ad67ec6-7983-47c7-a542-ee32bd37b1f7/kitchen.jpg</image:loc>
      <image:title>Blog - The Architecture of Creative Collaboration - Make it stand out</image:title>
      <image:caption>When I finally moved into my house, I felt like I was living inside the 3D model we labored over for 2 years</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/24324006-1492-4d59-a899-f39e0f6f3cad/Google+docs.jpg</image:loc>
      <image:title>Blog - The Architecture of Creative Collaboration - Make it stand out</image:title>
      <image:caption>Google’s look and feel in 2006 was fragmented and unpolished</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/6dd3a243-be17-4058-8def-f612d4d9f25c/stairs.jpg</image:loc>
      <image:title>Blog - The Architecture of Creative Collaboration - Make it stand out</image:title>
      <image:caption>Examples of repetition, contrast, proportion, and geometry at play inside my house</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/f8c7af93-ca86-4ac9-b461-b13288d14ad2/Google+search+assist.jpg</image:loc>
      <image:title>Blog - The Architecture of Creative Collaboration - Make it stand out</image:title>
      <image:caption>Inserting the cursor into the search box as soon as the home page loads and Google Suggest reflect the designers’ recognition of user needs upfront.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/4c7c5817-61b3-44e6-8af4-77c97c076cdd/Framer.jpg</image:loc>
      <image:title>Blog - The Architecture of Creative Collaboration - Make it stand out</image:title>
      <image:caption>Macintosh Human Interface Guidelines, Yahoo Design Pattern Library, Google’s Material Design, Framer all serve as a way to propagate best practices and consistency at scale</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/ebc0ed89-f777-463e-a30a-e70399a06aec/details.jpg</image:loc>
      <image:title>Blog - The Architecture of Creative Collaboration - Make it stand out</image:title>
      <image:caption>Only a construction team that takes pride in its work and appreciates the details as designers see them can execute on a strong design vision. Many thanks to Northwall Builders for their excellent handiwork.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/b4d299f8-75de-41df-9024-0b997f8cc68e/Ktichen+2.jpg</image:loc>
      <image:title>Blog - The Architecture of Creative Collaboration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/57a0aa06-f84a-426c-92ca-59e775733f98/prototype+hand+rail.jpg</image:loc>
      <image:title>Blog - The Architecture of Creative Collaboration - Make it stand out</image:title>
      <image:caption>The stair handrail was prototyped in multiple configurations to determine the best relationship between the hand rail and the stairs</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/f44ae3cf-d8b5-4d09-bb24-5a97dfb940bb/family+room.jpg</image:loc>
      <image:title>Blog - The Architecture of Creative Collaboration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/efec49a8-9efb-4abd-8790-9a10ddc5db32/Google.jpg</image:loc>
      <image:title>Blog - The Architecture of Creative Collaboration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/014d2a95-4952-419b-8639-e26e8e6bf568/bedrooms.jpg</image:loc>
      <image:title>Blog - The Architecture of Creative Collaboration - Make it stand out</image:title>
      <image:caption>When designers are empowered by stakeholders, they implicitly have permission to notice and see the opportunity, then proactively propose ways to build delight and beauty into the product</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/6aa0212b-fef5-4464-bb0b-f3b419714fb8/golden+ratio.jpg</image:loc>
      <image:title>Blog - The Architecture of Creative Collaboration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/d7a9a11f-67a2-449e-81b8-113f4c6e338c/Oxford+house.png</image:loc>
      <image:title>Blog - The Architecture of Creative Collaboration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/4a036117-8576-44a4-8e8e-cb4a38f0dd6b/hi+fi+sketch.jpg</image:loc>
      <image:title>Blog - The Architecture of Creative Collaboration - Make it stand out</image:title>
      <image:caption>Even when FGY has a computer model of a design…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/7dadade5-ab25-4c05-9679-baca551e2d2d/hand+rail+final.jpg</image:loc>
      <image:title>Blog - The Architecture of Creative Collaboration - Make it stand out</image:title>
      <image:caption>Handrail (final)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/1426b20d-aa5d-4dbb-a9cd-22cef828c78a/studio.jpg</image:loc>
      <image:title>Blog - The Architecture of Creative Collaboration - Make it stand out</image:title>
      <image:caption>Prototypes of George Nelson lamps made out of foam core informed what size lamps to use in the yoga studio</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/24b97bfa-65b3-47c8-a219-26c998690fff/prototoype+library+wall.jpg</image:loc>
      <image:title>Blog - The Architecture of Creative Collaboration - Make it stand out</image:title>
      <image:caption>An optimistic attitude allowed us to see the opportunity to create a library wall and loft in an otherwise dark mundane space</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/329e7c27-21bd-4d38-9be2-30c34ca609b9/416+ceiling.jpg</image:loc>
      <image:title>Blog - The Architecture of Creative Collaboration - Make it stand out</image:title>
      <image:caption>This lack of attention to detail in the execution of the design reflects a level of carelessness by the builder</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/3c2df165-b5d3-4777-af17-3bc2b8415576/design+libaries.jpg</image:loc>
      <image:title>Blog - The Architecture of Creative Collaboration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ireneau.com/blog/design-is</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/4ee91372-5813-411f-bd4d-f4f82987fe40/car1.png</image:loc>
      <image:title>Blog - DESIGN is… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/ede60b2c-d7ff-42a0-a9d5-34dad6ec2dfe/Google+2002.jpg</image:loc>
      <image:title>Blog - DESIGN is… - Make it stand out</image:title>
      <image:caption>2002</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/4ece6b5e-96ee-4e6a-82da-d90477069110/cars.jpg</image:loc>
      <image:title>Blog - DESIGN is… - Make it stand out</image:title>
      <image:caption>In the beginning, the Model T was only offered in one style, one color. As technology matured, design became the differentiator in the car market.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/24ced16a-ee70-4862-87c1-350f0af49402/logos.jpg</image:loc>
      <image:title>Blog - DESIGN is… - Make it stand out</image:title>
      <image:caption>Logos alone do not make a brand</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/02cf229d-544c-4e06-97fc-b2d909075810/Muji.jpg</image:loc>
      <image:title>Blog - DESIGN is… - Make it stand out</image:title>
      <image:caption>Muji product design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/c5c8f98f-6d9a-4b68-817f-0cd476086085/Love+and+Rockets.jpg</image:loc>
      <image:title>Blog - DESIGN is… - Make it stand out</image:title>
      <image:caption>Love and Rockets</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/bb184bc2-e095-4543-bceb-5afb7a25edac/car4.png</image:loc>
      <image:title>Blog - DESIGN is… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/b71e416c-666b-4563-9050-1a762ab5f42a/Google+1999.jpg</image:loc>
      <image:title>Blog - DESIGN is… - Make it stand out</image:title>
      <image:caption>1999</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/422ffa3e-2970-4f44-9f1d-92bdd9520c05/Microsoft+vs+Google.jpg</image:loc>
      <image:title>Blog - DESIGN is… - Make it stand out</image:title>
      <image:caption>Microsoft Office and Outlook vs. Google Docs and Gmail</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/5fec76f1-bf72-4aeb-94d8-4b37de086be3/BMWs+over+time.png</image:loc>
      <image:title>Blog - DESIGN is… - Make it stand out</image:title>
      <image:caption>BMWs over time show remarkable design consistency which reinforce the brand</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/f77e1849-1d8f-411a-98e4-45291e5655d4/car3.jpg</image:loc>
      <image:title>Blog - DESIGN is… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/949d2b1f-950e-4189-b695-0bdac1f9b007/Google+2014.jpg</image:loc>
      <image:title>Blog - DESIGN is… - Make it stand out</image:title>
      <image:caption>2014</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/fcc009ad-25a3-44bb-8022-68cefde9365f/Google+search+results.png</image:loc>
      <image:title>Blog - DESIGN is… - Make it stand out</image:title>
      <image:caption>Google design principle: “Fast”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/0a426a17-b6ae-4df2-a5d0-fba10f2d40b9/car2.jpg</image:loc>
      <image:title>Blog - DESIGN is… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/c48f662b-69fc-4345-9ef6-cb6066807629/Google+2011.jpg</image:loc>
      <image:title>Blog - DESIGN is… - Make it stand out</image:title>
      <image:caption>2011</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/1372ab45-32ba-4f1a-936d-7e08d066f182/JJG+elements.jpg</image:loc>
      <image:title>Blog - DESIGN is… - Make it stand out</image:title>
      <image:caption>Design runs deep and reflects the company’s internal state (credit: Jesse James Garrett)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/eca1ad92-6a43-4291-a0e3-82a08d612a76/Google+2007.png</image:loc>
      <image:title>Blog - DESIGN is… - Make it stand out</image:title>
      <image:caption>2007</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/42c5fd4b-6075-4121-886a-f8e8d37144ca/US+manhole+cover.png</image:loc>
      <image:title>Blog - DESIGN is… - Make it stand out</image:title>
      <image:caption>A typical manhole cover in the United States</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/d7551c6a-ccf7-4e5a-8f3c-9e8bfc35d31f/Google+2001.jpg</image:loc>
      <image:title>Blog - DESIGN is… - Make it stand out</image:title>
      <image:caption>2001</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/91c8ab1d-133e-4796-94dd-439ffd3b2382/Japanese+manhole+covers.png</image:loc>
      <image:title>Blog - DESIGN is… - Make it stand out</image:title>
      <image:caption>Japanese manhole covers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/8ba4f135-ab3e-469d-bb1d-7b3733084bee/design+in+japan.png</image:loc>
      <image:title>Blog - DESIGN is… - Make it stand out</image:title>
      <image:caption>Railings in Japan</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/ff6b8319-277b-4887-8b99-04d202db48e1/Ticket+counter+in+japan.png</image:loc>
      <image:title>Blog - DESIGN is… - Make it stand out</image:title>
      <image:caption>Train ticket counter in Japan</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/5b87fa6c-a64a-4b11-b09b-eb4f9f65adf6/Braun.png</image:loc>
      <image:title>Blog - DESIGN is… - Make it stand out</image:title>
      <image:caption>Braun product design: “Less, but better”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/946521ca-312b-4f03-946f-facf5d1ce881/Google+2006.jpg</image:loc>
      <image:title>Blog - DESIGN is… - Make it stand out</image:title>
      <image:caption>2006</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ireneau.com/blog/2015/08/19/ux-is-a-canary-in-a-coal-mine</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-06</lastmod>
  </url>
  <url>
    <loc>https://www.ireneau.com/blog/2015/08/19/how-to-choose-which-job-to-take</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-18</lastmod>
  </url>
  <url>
    <loc>https://www.ireneau.com/blog/2014/10/07/ux-book-recommendations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-10</lastmod>
  </url>
  <url>
    <loc>https://www.ireneau.com/blog/2014/09/05/on-children-by-kahlil-gibran</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-18</lastmod>
  </url>
  <url>
    <loc>https://www.ireneau.com/blog/2014/08/12/in-the-end</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-18</lastmod>
  </url>
  <url>
    <loc>https://www.ireneau.com/blog/2014/07/01/how-to-start-practicing-yoga</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-18</lastmod>
  </url>
  <url>
    <loc>https://www.ireneau.com/blog/2014/06/06/handling-jealousy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/40b6d763-dff5-4540-90e5-077d2d0145ca/Zen-GPS.jpg</image:loc>
      <image:title>Blog - Handling jealousy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/4e045687-bb0d-44eb-a366-473a6b8e09d6/Irene+Au+David+Steindl-Rast.jpg</image:loc>
      <image:title>Blog - Handling jealousy</image:title>
      <image:caption>with David Steindl-Rast</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ireneau.com/blog/2014/05/20/design-is-what-ceos-should-know-about-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/be4a3b53-71d9-42f0-a72a-f7b1e683c4ea/Google+design+principle+is+FAST.png</image:loc>
      <image:title>Blog - DESIGN is... (What CEOs Should Know About Design) - Make it stand out</image:title>
      <image:caption>Google’s top design principle: “Fast”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/38dc176d-0098-4ba5-b1a1-5a8d22e524f7/Google+1999.jpg</image:loc>
      <image:title>Blog - DESIGN is... (What CEOs Should Know About Design) - Make it stand out</image:title>
      <image:caption>Google 1999</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/1e0b671f-e497-414c-86fa-870b9947b853/Google+2011.jpg</image:loc>
      <image:title>Blog - DESIGN is... (What CEOs Should Know About Design) - Make it stand out</image:title>
      <image:caption>Google 2011</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/ea11b721-7ece-4b93-93ef-ccc8c9b005e1/Japan+train+ticket+counter.png</image:loc>
      <image:title>Blog - DESIGN is... (What CEOs Should Know About Design) - Make it stand out</image:title>
      <image:caption>Train ticket counter in Japan</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/c4348694-cc8c-43c3-aca5-e85205691845/Manhole+covers+Japan.jpg</image:loc>
      <image:title>Blog - DESIGN is... (What CEOs Should Know About Design) - Make it stand out</image:title>
      <image:caption>Manhole covers in Japan</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/82326acb-1e8e-4be8-acce-58decff102c4/US+manhole+cover.png</image:loc>
      <image:title>Blog - DESIGN is... (What CEOs Should Know About Design) - Make it stand out</image:title>
      <image:caption>Typical manhole cover in the US</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/53f4f1c5-c0ac-4254-ba83-514f51c781d5/Google+2002.jpg</image:loc>
      <image:title>Blog - DESIGN is... (What CEOs Should Know About Design) - Make it stand out</image:title>
      <image:caption>Google 2002</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/602b6165-c8d9-43f8-bcdf-d3726b50f5dc/Google+2014.jpg</image:loc>
      <image:title>Blog - DESIGN is... (What CEOs Should Know About Design) - Make it stand out</image:title>
      <image:caption>Google 2014</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/70f13e3c-0347-426d-84ea-0ce8f2ec34d4/Google+2007.png</image:loc>
      <image:title>Blog - DESIGN is... (What CEOs Should Know About Design) - Make it stand out</image:title>
      <image:caption>Google 2007</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/5b855d19-67fa-4238-9ffa-8f12796e350b/old+cars.jpg</image:loc>
      <image:title>Blog - DESIGN is... (What CEOs Should Know About Design) - Make it stand out</image:title>
      <image:caption>Design has become the differentiator in the car market</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/bae56959-93cb-4f1e-b967-a9051559b7df/Logos.jpg</image:loc>
      <image:title>Blog - DESIGN is... (What CEOs Should Know About Design) - Make it stand out</image:title>
      <image:caption>Logos do not make a brand; experiences do</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/48344052-c28d-4b81-bc2d-fbea7515893b/Google+and+Microsoft.jpg</image:loc>
      <image:title>Blog - DESIGN is... (What CEOs Should Know About Design) - Make it stand out</image:title>
      <image:caption>Microsoft Office and Outlook vs. Google Docs and Gmail</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/6ae8011c-10f5-4892-8deb-1172484ffe57/BMW+cars.jpg</image:loc>
      <image:title>Blog - DESIGN is... (What CEOs Should Know About Design) - Make it stand out</image:title>
      <image:caption>BMW design consistency over the years helped strengthen its brand</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/4d695abf-e3dd-4304-8973-dc11a6d3a43e/Muji.jpg</image:loc>
      <image:title>Blog - DESIGN is... (What CEOs Should Know About Design) - Make it stand out</image:title>
      <image:caption>Muji’s product design principle: “Kanketsu” (simplicity)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/1c9ad681-724d-42ab-8b6c-54452e0298e8/Google+2006.jpg</image:loc>
      <image:title>Blog - DESIGN is... (What CEOs Should Know About Design) - Make it stand out</image:title>
      <image:caption>Google 2006</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/f74a8c32-03db-48fc-9634-ad39be5ca3eb/Love+and+Rockets.jpg</image:loc>
      <image:title>Blog - DESIGN is... (What CEOs Should Know About Design) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/c71af7fd-8e99-4ba5-a97e-b5c8223c8add/Railings+in+Japan.png</image:loc>
      <image:title>Blog - DESIGN is... (What CEOs Should Know About Design) - Make it stand out</image:title>
      <image:caption>Top left: a typical railing in the US. Top right and bottom row: railings in Japan offer an opportunity to make the mundane and functional delightful</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/9546a007-44b6-4fbc-ad26-5508e65e7c8b/Google+2001.jpg</image:loc>
      <image:title>Blog - DESIGN is... (What CEOs Should Know About Design) - Make it stand out</image:title>
      <image:caption>Google 2001</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/620bb975-812d-40e5-8ed2-61048d68d3a3/Braun.jpg</image:loc>
      <image:title>Blog - DESIGN is... (What CEOs Should Know About Design) - Make it stand out</image:title>
      <image:caption>Braun product design: “Less, but better”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68bc8bb2a202972a31cde9de/fe07cb06-355b-4812-921a-f21cb179d1ff/timeless+design.png</image:loc>
      <image:title>Blog - DESIGN is... (What CEOs Should Know About Design) - Make it stand out</image:title>
      <image:caption>Timeless design does not try too hard to impress</image:caption>
    </image:image>
    <image:image>
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